Merchandising & Basket Intelligence

Cross-Sell & Product Association Matrix

Identifying categories and product types frequently purchased together within the same web session to enable cross-sell bundles and recommendation widgets.

Strategic Merchandising Opportunity

Bundle smartphone accessories with high-end smartphone purchases to recover cart drop-off.

Category Co-Purchase Frequency

Category ACo-Purchased WithCategory BCo-Purchase Session Count
electronics.audio.headphone↔electronics.smartphone3,118
electronics.smartphone↔electronics.video.tv2,090
electronics.clocks↔electronics.smartphone2,084
computers.notebook↔electronics.smartphone1,460
appliances.kitchen.washer↔electronics.smartphone957
electronics.audio.headphone↔electronics.clocks776
appliances.environment.vacuum↔electronics.smartphone771
appliances.kitchen.refrigerators↔appliances.kitchen.washer680
electronics.smartphone↔electronics.tablet617
appliances.kitchen.refrigerators↔electronics.smartphone573
electronics.smartphone↔electronics.telephone533
appliances.kitchen.washer↔electronics.video.tv532
appliances.kitchen.refrigerators↔electronics.video.tv423
appliances.environment.vacuum↔appliances.kitchen.washer415
appliances.environment.vacuum↔electronics.video.tv325
appliances.kitchen.hob↔appliances.kitchen.oven321
apparel.shoes↔electronics.smartphone302
appliances.kitchen.microwave↔electronics.smartphone277
appliances.environment.vacuum↔appliances.iron276
auto.accessories.player↔electronics.audio.subwoofer248
appliances.environment.vacuum↔appliances.kitchen.microwave233
appliances.iron↔electronics.smartphone230
computers.notebook↔electronics.video.tv226
apparel.shoes.keds↔electronics.smartphone225
appliances.environment.vacuum↔appliances.kitchen.refrigerators217
computers.notebook↔electronics.audio.headphone215
electronics.audio.subwoofer↔electronics.smartphone204
auto.accessories.player↔electronics.smartphone190
computers.desktop↔electronics.smartphone178
appliances.iron↔appliances.ironing_board178