Hypothesis Engine
Experiment Testing Roadmap
10 structured hypothesis testing specifications translating behavioral signals into actionable A/B experiments.
EXP-01Effort: Medium
Cart Abandonment SMS & Web Push Recovery
Hypothesis:
Sending a discount/reminder notification 15 mins after cart abandonment will recover 5-10% of lost sessions.
Target: Users who add to cart and remain inactive for 15+ mins
Lift: +8.5%
EXP-02Effort: Low
BNPL (Buy Now Pay Later) Widget on $300+ Products
Hypothesis:
Displaying 4x interest-free payment options reduces cart removals in the $300-$700 price band.
Target: Visitors viewing products priced > $300
Lift: +12.0%
EXP-03Effort: Low
1-Click Cross-Sell Bundle Modal
Hypothesis:
Prompting complementary screen protectors upon smartphone cart addition increases AOV.
Target: Smartphone category cart add events
Lift: +15.4%