Analysis
Purchase Funnel
Where do customers drop out? Three funnel perspectives: raw event counts, unique users, and unique sessions. Each tells a different part of the story.
Cart Abandonment Rate
59.41%
of sessions with a cart event did not complete a purchase
Sessions with Cart
2,316,433
→ Completed purchase940,220
→ Removed from cart0
→ Abandoned (no action)1,376,213
Interpretation
Cart abandonment is the dominant funnel loss point. The majority of users who show purchase intent (adding to cart) ultimately do not convert. This signals friction in the checkout experience or price sensitivity.
Note: sessions can include both cart + remove events; they are not mutually exclusive.
Unique sessions at each stage. Best for journey analysis.
23,005,603
100%
−89.9% drop-off→ 10.1% continued
2,316,432
10.07% of top
−39.4% drop-off→ 60.6% continued
1,402,758
60.56% of top
View → Cart Rate
10.07%
Cart → Purchase Rate
60.56%
Overall Conversion Rate
6.10%