Behavioral Segmentation · Tier 1 & 2
Behavioral Personas & Customer Archetypes
Data-derived behavioral archetypes inferred from 23,016,650 sessions and 5,316,649 unique users. No demographic data is used — personas are 100% behavioral.
High-Intent Buyers
388,115
≥1 completed purchase (~7.3% of users)
Hesitant Cart Browsers
978,263
Cart added + removed, no purchase
Window Shoppers
3,413,289
View-only, no cart or purchase
Cart Abandonment Rate
59.4%
Sessions that carted but didn't buy
Rule-Based Behavioral Intent Segments
| Segment | User Share % | Avg Sessions | Avg Views | Avg Carts | Avg Purchases | Segment GMV |
|---|---|---|---|---|---|---|
| Light Browsers | 63.9% | 1.8 | 3.8 | 0 | 0 | $0.00M |
| Heavy Window Shoppers | 13.8% | 7.5 | 40.3 | 0 | 0 | $0.00M |
| High-Intent Purchasers | 13.12% | 10.7 | 57.3 | 4 | 2.38 | $505.15M |
| Consideration Users | 9.18% | 8.4 | 44.7 | 2.4 | 0 | $0.00M |
Tier 2 — Inferred · 6 Behavioral Archetypes Discovered
Data-Derived Persona Explorer
Data-Derived Behavioral Archetypes (6 segments discovered)
← Select a persona to explore its behavioral signature and journey sequences