Price Intelligence
Price Sensitivity & Price Band Analysis
Analyzing how listed product pricing impacts cart addition rate, purchase conversion, and cart removals across 5 price tiers.
1. Budget (<$20)
$0.70M
View→Cart: 2.7%
Cart→Purchase: 41.02%
Overall Conv: 1.11%
2. Lower-Mid ($20-$100)
$22.60M
View→Cart: 3.19%
Cart→Purchase: 42.65%
Overall Conv: 1.36%
3. Mid-Range ($100-$300)
$127.01M
View→Cart: 4.49%
Cart→Purchase: 41.19%
Overall Conv: 1.85%
4. Upper-Mid ($300-$700)
$125.36M
View→Cart: 3.44%
Cart→Purchase: 42.11%
Overall Conv: 1.45%
5. Premium (>$700)
$229.49M
View→Cart: 4.23%
Cart→Purchase: 43.3%
Overall Conv: 1.83%
Price Band Performance Breakdown
| Price Band | Total Events | Views | Carts | Purchases | Removes | Revenue ($) | View→Cart % | Cart→Purchase % | Overall Conv % |
|---|---|---|---|---|---|---|---|---|---|
| 1. Budget (<$20) | 5,783,676 | 5,571,429 | 150,512 | 61,735 | 0 | $0.70M | 2.7% | 41.02% | 1.11% |
| 2. Lower-Mid ($20-$100) | 31,866,025 | 30,479,615 | 971,895 | 414,515 | 0 | $22.60M | 3.19% | 42.65% | 1.36% |
| 3. Mid-Range ($100-$300) | 39,579,822 | 37,219,285 | 1,671,875 | 688,662 | 0 | $127.01M | 4.49% | 41.19% | 1.85% |
| 4. Upper-Mid ($300-$700) | 20,188,243 | 19,248,076 | 661,596 | 278,571 | 0 | $125.36M | 3.44% | 42.11% | 1.45% |
| 5. Premium (>$700) | 12,532,977 | 11,817,104 | 499,568 | 216,305 | 0 | $229.49M | 4.23% | 43.3% | 1.83% |