Product Merchandising
Product Intelligence & Pareto 80/20 Analysis
Identifying Hero Products, Traffic Magnets, Cart Traps, and analyzing revenue concentration across ~160,000 SKUs.
Pareto Risk: High Product Concentration
The top 5% of products generate 72.1% of total platform revenue. The top 20% of products account for 91.4% of GMV. Operational risk is high if top vendor supply chains suffer stockout delays.
Top 500 Hero Products
| Product ID | Brand | Category Code | Avg Price | Views | Carts | Purchases | Revenue ($) | Conversion % |
|---|---|---|---|---|---|---|---|---|
| #1004856 | samsung | electronics.smartphone | $129.02 | 942,167 | 133,328 | 61,265 | $7917.9K | 6.5026% |
| #1005115 | apple | electronics.smartphone | $946.29 | 910,725 | 80,923 | 34,787 | $33032.4K | 3.8197% |
| #1004767 | samsung | electronics.smartphone | $247.13 | 861,675 | 102,217 | 44,419 | $11004.7K | 5.155% |
| #4804056 | apple | electronics.audio.headphone | $162.11 | 497,431 | 77,400 | 30,181 | $4921.6K | 6.0674% |
| #1005105 | apple | electronics.smartphone | $1373.8 | 473,651 | 32,659 | 15,776 | $21684.6K | 3.3307% |
| #1004870 | samsung | electronics.smartphone | $283.4 | 462,532 | 54,036 | 21,288 | $6057.4K | 4.6025% |
| #1004249 | apple | electronics.smartphone | $750.41 | 462,353 | 39,673 | 17,971 | $13545.4K | 3.8869% |
| #1004833 | samsung | electronics.smartphone | $171.29 | 450,464 | 56,048 | 26,183 | $4495.0K | 5.8125% |
| #1005160 | xiaomi | electronics.smartphone | $208.82 | 437,340 | 29,784 | 9,311 | $1930.7K | 2.129% |
| #1002544 | apple | electronics.smartphone | $469.14 | 409,169 | 43,790 | 22,227 | $10458.9K | 5.4322% |
| #1004873 | samsung | electronics.smartphone | $365.42 | 335,443 | 28,828 | 12,206 | $4496.6K | 3.6388% |
| #5100816 | xiaomi | — | $29.91 | 333,059 | 40,887 | 13,998 | $418.7K | 4.2029% |
| #1005100 | samsung | electronics.smartphone | $139.06 | 324,843 | 38,976 | 14,769 | $2048.1K | 4.5465% |
| #1004836 | samsung | electronics.smartphone | $229.88 | 323,917 | 35,750 | 15,549 | $3582.6K | 4.8003% |
| #1004741 | xiaomi | electronics.smartphone | $190.18 | 290,179 | 21,379 | 8,166 | $1553.6K | 2.8141% |
| #1004785 | huawei | electronics.smartphone | $265.1 | 274,339 | 17,775 | 7,077 | $1880.3K | 2.5797% |
| #1005239 | xiaomi | electronics.smartphone | $264.88 | 260,555 | 12,354 | 3,826 | $1010.2K | 1.4684% |
| #1004838 | oppo | electronics.smartphone | $165.63 | 248,790 | 21,870 | 9,046 | $1508.3K | 3.636% |
| #1002524 | apple | electronics.smartphone | $542.78 | 248,725 | 27,446 | 12,877 | $6965.5K | 5.1772% |
| #1004750 | samsung | electronics.smartphone | $195.49 | 241,034 | 20,700 | 8,873 | $1736.7K | 3.6812% |
| #1005135 | apple | electronics.smartphone | $1684.84 | 237,065 | 17,610 | 7,502 | $12654.3K | 3.1645% |
| #1004565 | huawei | electronics.smartphone | $168.2 | 229,936 | 17,569 | 7,148 | $1196.8K | 3.1087% |
| #1004659 | samsung | electronics.smartphone | $728.17 | 226,208 | 10,677 | 4,928 | $3596.3K | 2.1785% |
| #4804295 | xiaomi | electronics.audio.headphone | $24.01 | 218,554 | 18,699 | 6,729 | $162.2K | 3.0789% |
| #1005116 | apple | electronics.smartphone | $1008.97 | 214,874 | 22,001 | 7,036 | $7161.9K | 3.2745% |
| #1002633 | apple | electronics.smartphone | $369.15 | 214,292 | 20,771 | 9,923 | $3664.6K | 4.6306% |
| #1003317 | apple | electronics.smartphone | $952.12 | 211,348 | 8,684 | 5,254 | $4994.2K | 2.4859% |
| #1004739 | xiaomi | electronics.smartphone | $193.68 | 210,350 | 14,244 | 5,651 | $1087.1K | 2.6865% |
| #4804055 | apple | electronics.audio.headphone | $194.25 | 201,874 | 17,549 | 7,186 | $1404.5K | 3.5596% |
| #1801766 | artel | electronics.video.tv | $151.28 | 200,337 | 10,893 | 3,799 | $573.7K | 1.8963% |
| #1801690 | samsung | electronics.video.tv | $382.87 | 195,842 | 16,400 | 5,831 | $2238.8K | 2.9774% |
| #1003306 | apple | electronics.smartphone | $584.47 | 195,275 | 15,707 | 7,366 | $4311.2K | 3.7721% |
| #1005161 | xiaomi | electronics.smartphone | $208.74 | 182,335 | 13,823 | 4,375 | $906.8K | 2.3994% |
| #1004258 | apple | electronics.smartphone | $759.49 | 169,168 | 11,430 | 5,422 | $4108.3K | 3.2051% |
| #1005159 | xiaomi | electronics.smartphone | $209.87 | 164,371 | 10,642 | 3,663 | $763.0K | 2.2285% |
| #3600661 | samsung | appliances.kitchen.washer | $303.12 | 160,368 | 8,587 | 3,224 | $974.9K | 2.0104% |
| #1004858 | samsung | electronics.smartphone | $129.22 | 159,294 | 17,247 | 7,005 | $908.2K | 4.3975% |
| #1005014 | samsung | electronics.smartphone | $519.89 | 154,445 | 6,768 | 2,834 | $1480.3K | 1.835% |
| #1004768 | samsung | electronics.smartphone | $245.98 | 153,103 | 14,703 | 5,420 | $1343.3K | 3.5401% |
| #1005174 | samsung | electronics.smartphone | $640.2 | 151,341 | 8,243 | 4,132 | $2643.0K | 2.7303% |
| #12703015 | cordiant | — | $43.4 | 150,295 | 11,250 | 4,264 | $184.8K | 2.8371% |
| #1005008 | xiaomi | electronics.smartphone | $95.28 | 148,785 | 11,745 | 3,838 | $366.3K | 2.5796% |
| #4804718 | apple | electronics.audio.headphone | $344 | 148,218 | 8,146 | 2,501 | $867.0K | 1.6874% |
| #1005217 | xiaomi | electronics.smartphone | $149.53 | 148,024 | 8,378 | 2,867 | $424.4K | 1.9368% |
| #1004781 | huawei | electronics.smartphone | $263.51 | 147,594 | 10,497 | 3,992 | $1053.4K | 2.7047% |
| #1801881 | samsung | electronics.video.tv | $513.87 | 140,123 | 7,402 | 2,812 | $1434.0K | 2.0068% |
| #1004246 | apple | electronics.smartphone | $754.89 | 139,931 | 9,906 | 4,461 | $3394.5K | 3.188% |
| #1005098 | samsung | electronics.smartphone | $139.57 | 127,736 | 12,372 | 4,463 | $621.8K | 3.4939% |
| #1004209 | samsung | electronics.smartphone | $88.98 | 126,536 | 11,681 | 5,422 | $483.0K | 4.2849% |
| #1005186 | samsung | electronics.smartphone | $761.79 | 118,781 | 5,563 | 3,195 | $2427.2K | 2.6898% |