Behavioral Analysis
Customer Journey
Event transition patterns, session types, and common purchase/abandonment paths. Sequences show the first 5 events per session.
Session Type Distribution
view-only
20,237,68087.9%
avg 4.2 events/sessionavg 4.2 viewsavg 0.0 carts
view-cart-purchase
1,402,7586.1%
avg 8.2 events/sessionavg 5.8 viewsavg 1.2 carts
view-cart-abandoned
1,376,2136.0%
avg 9.4 events/sessionavg 7.8 viewsavg 1.7 carts
Event Transition Matrix
How often one event type leads to another within the same session
| From → To | Transitions | Share |
|---|---|---|
view→view | 78,689,901 | |
view→cart | 3,301,862 | |
cart→view | 1,695,776 | |
cart→purchase | 1,060,221 | |
purchase→view | 961,154 | |
cart→cart | 626,245 | |
view→purchase | 589,818 | |
purchase→cart | 6,287 | |
purchase→purchase | 2,828 |
Top Session Sequences
First 5 events per session. Sorted by frequency.
1
view
8,260,082
0.0% conv
2
view->view->view->view->view
5,774,796
4.9% conv
3
view->view
3,422,177
0.0% conv
4
view->view->view
2,039,320
0.0% conv
5
view->view->view->view
1,358,826
0.0% conv
6
view->cart
186,872
0.0% conv
7
view->cart->purchase
141,591
100.0% conv
8
view->view->view->view->cart
132,976
35.3% conv
9
view->cart->view
123,190
0.0% conv
10
view->cart->purchase->view
120,215
100.0% conv
11
view->view->view->cart->view
108,456
16.6% conv
12
view->cart->view->view->view
102,391
14.0% conv
13
view->view->cart->view->view
91,117
15.4% conv
14
view->purchase
81,786
100.0% conv
15
view->purchase->view
66,456
100.0% conv
16
view->cart->purchase->view->view
59,052
100.0% conv
17
view->view->cart->purchase->view
57,849
100.0% conv
18
view->view->cart
57,596
0.0% conv
19
view->view->view->cart->purchase
51,314
100.0% conv
20
view->view->cart->view
47,873
0.0% conv